FASHION OF THE SOUTH
SHELBY CHRISTIE
FASHION HISTORIAN + CONSULTANT
FROM : DA SOUF
Shelby Christie is originally from Charlotte, NC and is your favorite fashion designer’s favorite fashion historian. You can catch Shelby consulting with other brands and expressing her passion for fashion through a range of digital mediums. Throughout the week, you can catch a fashion history lesson on your timeline thanks to Shelby . She uniquely connects Black history with how it has influenced the climate of the culture, current day +past trends, economics, and most importantly , the history of fashion. Check out Shelby’s social handles @ bronze_bombshel + also her business page by clicking her name below her picture .
BEZEL worldwide
FASHION brand
FROM : DA SOUF
Based out of NC, Bezel Worldwide’s garments rap for themselves. The brand is unapologetic and have caught many eyes with the quality they maintain across their pieces. Shop the brand through it’s online shop by clicking the brand name under the photo. Lastly, follow @bezelworldwide across all socials to keep up.
ROOLE.CO
FASHION brand
FROM : DA SOUF
Raised and based out of the 704 (or Charlotte, NC for those who are new here), Gordon Holliday is the owner of the contemporary fashion brand R.O.O.L.E or RULE OVER OUR LIFE EVERYDAY. Rather it’s him creating unisex silhouettes, integrating sustainability into his garments, or collaborating with other creators in the community, Gordon puts passion into creating an experience for his consumer.
J.REID
FASHION brand
FROM: DA SOUF
Raised + based in Charlotte, NC, anything that’s designed or executed by Jonathan Reid is a signature moment. Rather he’s doing pop ups in CLT or ATL, he delivers quality pieces and a quality experience with every drop. From sold out casual-wear + accessories to footwear and AR experiences you might’ve caught on his IG, it’s clear that J.Reid is committed to delivering to his expanding audience. Check out his online shop by clicking his name under the photo and follow all of his socials via @j.reid .
LOVE CLUB SUPPLY
FASHION BRAND
FROM: DA SOUF
One thing Chelsea is going to do is spread love through creativity. As the founder of Love Club Supply, Chelsea commits to creating a strong message behind an equally strong brand based in CLT. Rather it’s generating a modern day take on nostalgic brands or creating air brushed garments , the fit always feels like it came from the heart. Shop Love Club Supply now by clicking the brand name under the photo and follow @loveclubsupply on all socials to stay up to date.
THE CLEAN SLATE USA
FASHION BRAND
FROM: DA SOUF
It all starts with storytelling when it comes to The Clean Slate USA brand. They know who their consumer is and the stories behind their product is something that’s not only consistent with the product but relatable to the people they continue to tell their stories to. You can expect nostalgia of the culture and design explorations tied to sportswear figures and sportswear brands. Thanks to The Clean Slate USA, we’ve witnessed Juelz Santana wearing their classic Juelz Santana Wheaties Box tee, and many figures within hip hop including Wale and Dom Kennedy rocking the brand with confidence (no pun intended on the Dom bop). Most importantly, you can catch their consumer within community being the very same individuals shooting for the brand. The team behind the successful Charlotte based brand include founders Jonathan McLean and Jeffrey Lockhart and Artist Relations Manager, DJ Pauly Guwop. Shop TCSUSA now by clicking the brand name under the photo and follow @TCSUSA on all socials to stay up to date.
YUNG USA
FASHION BRAND
FROM: DA SOUF
YUNG USA is Charlotte based but created for the world . Designed by the multi disciplined artist Bry'n Alexander, the clothing line isn’t just a clothing line but a vessel to connect with community and inspire individuals in the process. The brand is animated, fun, and the sky is just the ceiling for this rising brand. Shop YUNG USA now by clicking on it’s brand name under the photo and keep up with the brand via @yung_usa across all socials.
EVITA LOCA
FASHION BRAND
FROM: DA SOUF
Evita Loca is THE Magestic Durag Cape Creator. Many of us had the lucky chance of seeing Evita Loca bloom at the Durag Festival in CLT that took place back in 2018 but since then, Evita has been capturing many eyes and dripping her audience in her iconic durag cape designs. Although her capes experienced a viral moment back in North Carolina at the fest, her designs have been invested in across the map for different occasions including photo shoots, films, and was even worn by Vashtie Kola for her bride fit. You can check out all of Evita’s amazing work and online shop by clicking on her name under the photo above + follow @evitaloca across socials.
BOYFRIEND MATERIAL
FASHION BRAND
FROM: DA SOUF
Founded and Established by JaCarlos Harris, the ATL based brand is more than just a clothing line, it’s a brand that wants to let you know that you are seen, you are smart, and that you ARE your own self-defined perfection. Feeling good about yourself makes up the very threads of Boyfriend Material. Shop the cozy and empowering executions by clicking the brand name under the photo above + follow @boyfriendmaterial across all socials.
[INSERT NAME]
FASHION BRAND
FROM : DA SOUF
Two up, two down ! VA native Alex Tucker is the owner of the company Insert Name in addition to being a co-owner of The Spot in Richmond, VA. Alex takes nostalgic figures from VA and beyond to create a message and community connection through tees (which is the canvas of streetwear ) and accessories. Rather you’re purchasing I love VA laces as an ode to the Virginia for Lovers narrative or you’re wearing a Insert Name Missy Elliot vintage wash tee, this brand is generating a demand for it’s executions as the brand continues to consistently sell out and expand. Follow the brand across socials via @insertnamecompany and shop the brand online by clicking the brand name below the photo.
IVERSON TROLLINGER
FASHION BRAND
FROM: DA SOUF
There’s truly nothing that Iverson Trollinger can’t design from scratch. Rather it’s performance-wear , gowns, or full collections, one thing Iverson is going to do is deliver quality that brings out the super star in people. Iverson continues to generate moments rather he’s in the boroughs of NC or in the worlds of Atlanta + New York. You can follow Iverson’s journey and pop-out creations through his socials via @iversontrollinger .
WE ARE NOT THE SAME (WANTS)
FASHION BRAND
FROM: DA SOUF
Durham, North Carolina native Chad J Hardy is the owner of We Are Not The Same better known as Wants . The brand recently gave us a glimpse of their essential two piece sweat-suits in cool tones that caught the eyes of many. We suspect there’s a rollout on the way based off the site but we’re super excited for what’s to come. Peep the brands socials via @wantsclothingusa and peep the site by clicking the brand name below the photo.
PISH POSH
FASHION DESIGNER
CREATED IN : DA SOUF
Emani Harris better known as Pish Posh is that girl. Originally from Philly, Emani created her Pish Posh clothing line while attending NCAT in Greensboro, NC where it gained a large following. Rather she’s painting art on different silhouettes or producing a sold out fashion show, Pish Posh captures the eyes and hearts of many while promoting self-expression, love, giving back, and the importance of grit. Follow pish posh socials via @pishposhworld and shop the brand by clicking the name below the photo.
FANI
FASHION DESIGNER
FROM: DA SOUF
When it comes to being the voice of streetwear in Atlanta, Khalfani “Fani” Dennis immediately comes to mind. As the former marketing genius behind the rap collective “Two-9”, Fani has used his genius eye and strategy to create the very designs that your favorite artists have incorporated into their day to day fit. You know when you see a polka dot Fani AOP (All Over Print) on a silhouette, it’s bound to stand out and even create a dialogue. Fani continues to create timeless pieces that you can spot on just about anyone while being a staple brand within the hip hop community +beyond. Shop Fani now and keep up with the brand via @fani !
BLACK JEWELS
FASHION BRAND
FROM: DA SOUF
Je'wel created NC based brand Black Jewels back in 2017 to create positive black representation and empower black people to show themselves self-love. With Black Jewels, Je’wel wants to continue pushing and promoting individuality + unity across the black community. Shop the brand by clicking the brand name below the photo and follow Je’wel’s brand across socials via @black.jewelss .
STAY(+)
FASHION BRAND
FROM: DA SOUF
STAY(+) is a wellness brand, established in 2013, that promotes positivity through clothing created by the ATL based designer Flockaland. The brand is a reflection of life not always being perfect or positive ,but moreso about how a person views themselves, and how they find the light within in times of darkness. With mental health being something that was almost tabboo at one point especially within the black community and just culture period, it’s really amazing to have seen this brand flourish the way it has. Positive messages are something we all need on a daily basis and we’re happy to see someone from the south be the owner of a movement like this in the form of lifestyle garments. Shop Stay (+) now by clicking the brand name above and keep up with the brand via @staypositiveinc !
CHASERS ONLY APPAREL
FASHION BRAND
FROM: DA SOUF
Chasers Only apparel was created by 21 year old Jaylavay who’s mission is to empower others to keep chasing their dreams and goals in the form of clothing. Originally from Charlotte, Jaylavay delivers a range of messages through essential casual pieces like hoodies, sweats, tees, hats, and accessories. Shop the brand by clicking the brand name below the photo and follow the brand’s socials via @chasersonlyapparel
SEEING DEAD PEOPLE
FASHION BRAND
FROM: DA SOUF
Originally created back in 2015, Malick Monestime , better known as LeekdaRulaa created the Georgia based brand Seeing Dead People. The brand’s concept derived from the observation of most people’s constant desire for money instead of the desire to live . Given the common demand for money, Leek uses the idea of people being dead inside as the central component of his brand’s DNA. The brand is meant for the individual who values rare fashion pieces in bold colorways. Shop the brand by clicking the brand name below the photo and follow the brand’s socials via @seeingdeadpeople
DENIM BY DE CARLOS
FASHION BRAND
FROM: DA SOUF
Mikey Decarlos of Denim By De Carlos created his NC based brand last year in 2020 with the intention of wanting to provide hand made staple pieces for closets across the world. Shop the brand by clicking the brand name below the photo and follow the brand’s socials via @denimbydecarlos
routee 17
FASHION BRAND
FROM: DA SOUF
Routee 17 is a direct designer to consumer exchange as their a mission consists of hand made + manufacture-less design executions. With this brand, what’s for you is literally just for you as Routee 17 operates through limited volumes on high quality pieces. You can keep an eye on the latest Routee 17 creations through their socials via @routee1709lab and purchase items by clicking the brand name below the photo.
HBCU DRIP
FASHION BLOG
FROM: DA SOUF
HBCU Drip is a blog that’s an intersection and celebration of culture and fashion showcased across a range of historically black colleges. The platform has ranked in a large following thanks to the Raeford NC native and WSSU student , Cameron Lide who’s the founder of the platform. Keep up with the platform by following the page in which you can access by clicking on the brand name below the photo.
DAZE IN BLUE
FASHION BRAND
FROM: DA SOUF
Daze In Blue is an NC-based fashion brand influenced by nostalgic moments founded by Charlotte’s Darius Graves. Daze In Blue is a brand that is expanding itself to it’s consumer through apparel and even through collective animated objects inspired by Japanese culture. In addition to being a fashion brand, the brand is also leveraging itself as Daze Blue Galleria to create generate retail spaces that can support the contemporary arts. Shop the brand by clicking the brand name below the photo in addition to following the brand via @dazeinblue.
THE CORNER STORE
FASHION BRAND
FROM: DA SOUF
The Corner Store was founded and created by multi-layered creative and Winston Salem native Terry Suave. The rising brand recently sold out of their latest collection of tees and we’re crossing our fingers that there is more on the way. Check out The Corner Store shop by clicking the brand name above and stay up to date by following their socials via @cornerstorenc
VEYES
FASHION BRAND
FROM: DA SOUF
Veyes clothing was created by Kobe and Baron Bleu. The NC based brand recently released a collection inspired by love for Valetines Day in addition to Prosper hoodies. Check out the Veyes shop by clicking the brand name above and stay up to date by following their socials via @veyesclo .
STRIVE ARRIVE
FASHION BRAND
FROM: DA SOUF
The Strive Arrive brand was created by Anwar Alston back in 2017 in Greensboro, NC. The brand specializes in creating custom pieces while translating emotion, motivation, and/or pop color integration into the items that he sells at mass. Most recently, the designer shot a lookbook for the Smile Sometime tote bag in which he went to sell last fall. Keep up with the Anwar’s brand by clicking the brand name below the photo above.
SKINNS
FASHION BRAND
FROM: DA SOUF
Skinns is a handcrafted, luxury, lingerie inspired sportswear and shapewear brand by Aliyah Jacobs who’s a Fayetteville, NC . As Aliyah continues to expand her work up north, Aliyah continues to create garments that bring out the inner sexy and confidence out of an individual through quality materials and her own organic design process. Check out the Skinns shop by clicking the brand name above and stay up to date with the brand by following their socials via @skinnsthelabel .
AUTUMN NAioMI
FASHION STYLIST
FROM: DA SOUF
Autumn Naiomi is a fashion stylist and personal shopper based in ATL. Autumn has worked with individuals from Da Baby and Lizzo to working on shows like P-Valley & BET’s American Soul. Autumn continues to help elevate the style of entertainers & entrepreneurs across the industry. You can schedule to work with Autumn by clicking her name below her photo above . You can also follow her socials via @autumn.naiomi .
JAYDE moore
FASHION STYLIST
FROM: DA SOUF
Charlotte Native Jayde Moore is a freelance stylist who’s passion matches her fashion. In addition to bringing visions to life, Jayde is also the founder and designer of Ragged Rage, a creative lifestyle brand where energy is expressed through fashion, music, & art. You can schedule to work with Jayde by clicking her name below her photo above . You can also follow stay up to date with Jayde through her socials via @jiggajayde .
YAZMINE clothing
fashion brand
FROM: DA SOUF
Based in Georgia , Aerialyazmine oozes confidence and fun street style while being the founder and designer of Yazmine Clothing . In addition to being a layered creative , Aerial has hosted sewing classes since the beginning of quarantine to teach her own audience how to empower themselves through design like she has done for herself through her own brand.
DAN P. LEE
FASHION STYLIST
FROM: DA SOUF
Dan P. Lee is a fashion stylist originally from NC who has worked on a range of commercial and editorial work since 2016. Dan has been responsible for styling people like Joel Embiid, Famous Dex, and assisting on multitude of covers with Michael B. Jordan, Odell Beckham Jr., and more. You can book Dan for styling + consulting services by checking out his site via clicking his name under his photo above.
VASHTI USRY
FASHION STYLIST
FROM: DA SOUF
Vashti Usry is a stylist out of Salisbury, North Carolina who has styled for brands like Nicole Miller, R13 Denim , Palm Angels, Zimmermann, and more. Vashti has also served as a style consultant for Target and is currently a FIT X Complex Sneaker Essentials Student and a freelance assistant for Back of House.
KRYSTAL HALL
FASHION STYLIST
FROM: DA SOUF
Gatesville, NC native Krystal Hall is a plus-size influencer, personal stylist, freelance model & content creator. As owner of The Krys Stylez where she focuses on assisting millennial women look and feel their best through personal styling + interior design services as well. You can book Krystal for her services by clicking her name under her photo above.
FixByTrix
FASHION STYLIST
FROM: DA SOUF
Virginia Native Tristen is a stylist who specializes in personal styling and rebranding/revising thrift finds to fit not only her style but to fit her client’s style as well. You can follow the reconstruction of thrift finds via her socials @fixbytrix and you can book her for personal styling by clicking her name under her photo above.